In one sentence…How do you define effective marketing?
Here I prefer to stick to the fundamentals: effective marketing aims to achieve short and long term business objectives through a rightfully prioritized mix of creative, media and other activities at the lowest acceptable cost.
מהי העצה הטובה ביותר שתוכל להציע למשווקים היום?
Be curious and driven to learn and improve your skills every day.
איך משווקים יכולים להישאר יעילים בזמנים של אתגר?
Flexibility and speed — taking prompt action while maintaining long-term vision — are crucial to maximize immediate value and shape your own future.
Yaron Farizon served on the jury for the 2020 פרסי אפי ברוסיה תַחֲרוּת.
