U jednoj rečenici... Koji je najbolji savjet koji možete ponuditi trgovcima danas?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
Kako definirate učinkovit marketing?
A single-minded message that engages your audience and delivers on your business objectives.
Kako marketinški stručnjaci mogu ostati učinkoviti u vremenima izazova?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Effie nagrade Pakistan natjecanje.
