Luciana Haguiara, Executive Creative Director, Media.Monks

Í einni setningu…

Hvernig skilgreinir þú árangursríka markaðssetningu?
Great ideas that solve real problems in surprising ways.

Hvernig ýtir sköpunargáfunni áfram skilvirkni?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.

Hver er stærsti hindrunin fyrir skilvirkni markaðssetningar?
When we stop taking risks.

Hver er besta ráðið sem þú getur boðið markaðsmönnum í dag?
Create experiences that make a difference in the consumers’ lives.

Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
To be less about marketing and more about commitment.

Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.  The first deadline is May 18.