Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

في جملة واحدة…

كيف تعرف التسويق الفعال؟
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

ما هي اتجاهات التسويق التي تثير اهتمامك حاليًا؟
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

ما هو الشكل الذي تتمنى أن يبدو عليه التسويق في السنوات الخمس المقبلة؟
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.