Ramiro Villalobos, Director of Marketing, Colombia & Ecuador, Mastercard

In one sentence…

كيف تعرف التسويق الفعال؟

When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.

ما هي أفضل نصيحة يمكنك تقديمها للمسوقين اليوم؟

Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.

كيف تدير فريقك بفعالية أثناء العمل عن بعد؟

By being human, supportive and respectful about everyone´s situation.

Ramiro Villalobos served on the jury for the 2020 جوائز إفي كولومبيا مسابقة.