Asim Naqvi, CEO, Ogilvy Pakistan

En unu frazo... Kio estas la plej bona konsilo, kiun vi povas proponi al merkatistoj hodiaŭ?

Always remember that your end goal is to sell while keeping the process as simple as possible.

Kiel vi difinas efikan merkatadon?

Creating and growing sales while making the customers feel smart about their buy.

Kiel komercistoj povas resti efikaj en tempoj de defio?

The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.

Asim Naqvi served on the Final Round jury for the 2020 Effie Awards Pakistano konkurado.