​Malena Morales Valentín, VP, Corporate Affairs, Alicorp

Într-o singură propoziție... Care este cel mai bun sfat pe care îl puteți oferi agenților de marketing astăzi?

Focus your work on people; being human-centric allows us to create and offer authentic, more humane, and empathetic brands that generate value and engage with consumers’ deepest concerns and desires.

Cum definiți un marketing eficient?

Effective marketing creates value for, and therefore engagement and trust from, consumers and clients.

Cum vă gestionați eficient echipa în timp ce lucrați de la distanță?

Trust and empathy, as well as consistent and continuous communication, have been essential in facing the complex context of this year.

​Malena Morales Valentin served on the jury for the 2020 Effie Awards Peru concurenţă.