Одним реченням…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Який ключовий урок щодо ефективності маркетингу ви винесли з досвіду?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Яке поширене хибне уявлення про ефективність маркетингу?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 MENA Effie Awards змагання.
