In een sin…
Hoe definieer jy effektiewe bemarking?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Oor watter bemarkingstendense is jy nou opgewonde?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Hoe dryf kreatiwiteit doeltreffendheid?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Wat is jou gunsteling doeltreffendheidoorwinning van die afgelope paar maande—persoonlik of professioneel?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Hoe hoop jy sal bemarking oor die volgende vyf jaar lyk?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Wêreldwye beste van die beste oordeel. Sien meer In Een Sin-kenmerke.
