• New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

  • for more, visit www.effieblog.com

Insights

Through conversations with industry leaders and collaborations with top research and media organizations, the global Effie network strives to bring you relevant and first-class insights into effective marketing strategy.

Case Studies

Effie Case Study Series with Mark Ritson

Jul 29, 2019


Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectivess taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
 
Featured brands: Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee

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Analysis

New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

Jul 25, 2019


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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On the Effie Blog

Winner Spotlight Series

Feb 19, 2019


Effie Worldwide stands for effectiveness in marketing, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

In celebration of the most effective marketing ideas recognized by Effie around the world, we have asked the teams behind the Effie-winning work to share their insight into what it takes to be effective. Check out our Winner Spotlight series for interviews with marketing leaders who are moving the needle forward. 

Read More >

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