• New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

  • New posts every Monday at effieblog.com

  • for more, visit www.effieblog.com

Insights

Through conversations with industry leaders and collaborations with top research and media organizations, the global Effie network strives to bring you relevant and first-class insights into effective marketing strategy.

Case Studies

Effie Case Study Series with Mark Ritson

Jul 29, 2019


Effie Worldwide is partnering with Mark Ritson, Adjunct Professor, Writer, and teacher of the online course “Mini MBA in Marketing,” and the team at LinkedIn for a 12-part series featuring key learnings and lessons from Gold Effie-winning case studies.

Tune in each Monday as Mark covers topics from proper brand diagnosis to the power of scale.

Featured brands include Tide, Lidl, Dove, Apple and more.

This week: Dare Iced Coffee
Up next: KFC
________
 
Past Features:
Tide
Febreze
Tourism Australia
Dove
Gillette
Apple
Snickers
Lidl

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Analysis

New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

Jul 25, 2019


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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Forbes Survey

​2019 Forbes Survey

Apr 12, 2019


CMOs, Agency Execs Eye Machine Learning, Owned Events And Experiences To Push Overall Marketing Effectiveness

Now in its ninth year, the annual survey of Effie Awards U.S. Final Round judges, conducted in partnership with the Forbes CMO Network, gauges advertising & marketing executives’ opinions on timely industry issues.
 
This year’s survey asked leaders to provide their thoughts on the trajectory of their business’ marketing budgets and their approaches to balancing automation & human creativity.
 
Read More >

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On the Effie Blog

Winner Spotlight Series

Feb 19, 2019


Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. In celebration of the most effective marketing communications acknowledged by Effie around the world, we have asked the teams behind the Effie-winning work to share their insight into what it takes to be effective. Check out our Winner Spotlight series for interviews with marketing leaders who are moving the needle forward. 

Read More >

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