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Ideas that Work


Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

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Global Best of the Best Effie Awards Open for Entries


Effie Worldwide, the marketing industry’s pre-eminent effectiveness organization is pleased to announce the 2023 Global Best of the Best Effie Awards is opened for entries.

The Global Best of the Best Effies is a celebration of marketing effectiveness and provides a truly global, rigorous showcase of inspiring, insights-based marketing ideas from around the world that work.

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Introducing Effie Fundamentals


Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

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