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Effie appoints new members to Worldwide Board of Directors


We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
 
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
 
Read more >

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Effie Russia Announces 2021 Award Winners


Effie Russia held its 2021 Awards Ceremony on April 27.  

Wunderman Thompson Moscow and charitable foundation, "Я в помощь" ("I Help") took home the Grand Effie.  PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and Rodnya Creative PR Studio was named “Most Effective Independent Agency of the Year.”

The full list of winners is available here.
Read more >

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Call for Entry: 2021 Global Multi-Region Effies


Enter your global ideas that worked. 

The 2021 Global Multi-Region competition is open to any marketing efforts that ran in at least four countries across a minimum of two regions between September 1, 2017 and December 31, 2020, and ran in at least one country between September 1, 2019 and December 31, 2020.

Entry deadlines are May 19 - June 2, 2021.

Learn more > 

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Effie Awards UK Opens 2021 Call for Entries


Effie UK has opened its 2021 Effie Awards competition, with entry deadlnes running May 7 - June 18.

A mix of new categories has been added this year to expand focus to business ideas, performance marketing and technology companies, and to go more in depth on effective digital strategy.

Learn more >

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Accepting Applications for Upcoming Effie Effectiveness Bootcamps


The Effie Academy is accepting applications for our upcoming Effie Effectiveness Bootcamps for marketers in the United States and Europe/the Middle East/Africa.

The virtual Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Bootcamp Start Dates
United States: July 14, 2021 & October 18, 2021
EMEA: September 8, 2021

Learn more & apply >

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​Effie Thinks: The New Era of Contemporary Commerce


Effie UK Council Member and Omnicom Commerce Group CEO Sophie Daranyi discusses how to improve the effectiveness, value and impact of commerce and shopper marketing efforts against a moving target of success.

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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