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Ideas that Work


Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights. Learn more.

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Call for Entries: 2022 Global Multi-Region Effies


The Global Multi-Region Effies are now accepting entries for its 2022 competition.

To be eligible to enter, work must have run in at least four countries across a minimum of 2 global regions.

First deadline: May 18
Final deadline: June 8

Learn more & enter now >

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Register Now for 2022 Effectiveness Bootcamps


We're accepting applications for the Effie Academy's 2022 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

    

Upcoming Virtual Bootcamps:
EMEA: September 6, 2022     Learn more >
Americas: July 12 and November 29     Learn more >

Upcoming In-Person Bootcamps:
Americas:  October 28     Learn more >

More about the Effie Academy >

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Inaugural Global Best of the Best Effie Winners Announced; Nike & Wieden+Kennedy's "Dream Crazy" Wins Iridium


We are excited to announce the inaugural Global Grand Effie winners and the winner of the Iridium Effie for the most effective marketing effort worldwide.

From the 62 Global Grand contenders, 12 were announced as winners of the Global Grand Effies in their categories.  

From the among the Global Grand winners, the Iridium Effie jury, co-chaired by Anomaly's Carl Johnson and Tencent's Helen Luan, named Nike & Wieden+Kennedy's "Dream Crazy" the winner of the Iridium Effie.  

Congratulations to all of the winning teams!

Read more >
Global Best of the Best Contenders Showcase >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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