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Effie United States Announces 2021 Grand Jury


We are pleased to announce the marketing leaders who will serve on the Grand Jury for the 2021 Effie Awards United States competition.

Leading this year’s prestigious panel are co-chairs, Umesh Sripad, Chief Digital Officer at IKEA USA, and Amani Duncan, President at BBH USA. 

The Grand Effie contenders and winner will be announced during the final day of the virtual Ideas That Work: 2021 Effie US Summit & Awards Celebration, taking place on September 29-30.

Read more >
 

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Join Us at Our Upcoming Effectiveness Bootcamps


We're accepting applications for the Effie Academy's upcoming Effie Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming U.S. Bootcamps, Sponsored by Ally
October 18, 2021        apply >
November 29, 2021    apply >

More about the Effie Academy >

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Effie appoints new members to Worldwide Board of Directors


We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
 
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
 
Read more >

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Announcing Effie Denmark!


We are pleased to announce the launch of Effie Denmark.

Effie Worldwide is proud to partner with Kreativitet & Kommunikation to lead the newest program. Kreativitet & Kommunikation is the professional body that advocates to create the world’s best framework conditions for companies working with creativity, communication and innovation in Denmark.

Effie Denmark becomes Effie's 56th program and 51st national partner.

Read more >

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Introducing 'Minds Behind Effective Marketing,' in partnership with Valassis


Effie U.S. is pleased to share a 4-part limited series, 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The series features interviews with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work. 

Find out what the teams behind the work did to achieve growth, and also how they did it.

Watch the Series >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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