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Ideas that Work


Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights. Learn more.

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2022 Global Award Winners Announced; Crayola’s “Color Yourself Into The World” wins Iridium!


The Global Best of the Best Effies were announced alongside the 2022 Global Multi-Region Effies, sponsored by Meta, at the Global Effie Celebration, which was held virtually on Tuesday, December 6.

Crayola, DENTSU CREATIVE, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world.

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Watch the Announcement >

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Introducing Effie Fundamentals


Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.

Learn more and sign up here >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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