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Effie appoints new members to Worldwide Board of Directors


We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
 
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
 
Read more >

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Announcing Effie Denmark!


We are pleased to announce the launch of Effie Denmark.

Effie Worldwide is proud to partner with Kreativitet & Kommunikation to lead the newest program. Kreativitet & Kommunikation is the professional body that advocates to create the world’s best framework conditions for companies working with creativity, communication and innovation in Denmark.

Effie Denmark becomes Effie's 56th program and 51st national partner.

Read more >

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Call for Entry: 2021 Global Multi-Region Effies


Enter your global ideas that worked. 

The 2021 Global Multi-Region competition is open to any marketing efforts that ran in at least four countries across a minimum of two regions between September 1, 2017 and December 31, 2020, and ran in at least one country between September 1, 2019 and December 31, 2020.

The final entry deadline has been extended through June 15, 2021.

Learn more > 

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Introducing 'Minds Behind Effective Marketing,' in partnership with Valassis


Effie U.S. is pleased to share a new, limited series, 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The weekly series will feature interviews with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work. 

Find out what the teams behind the work did to achieve growth, and also how they did it.

Watch the Series >

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Join Us at Our Upcoming Effectiveness Bootcamps


We're accepting applications for the Effie Academy's upcoming Effie Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Bootcamps
EMEA: September 8, 2021 apply >
US: October 18, 2021 apply >

More about the Effie Academy >

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Effie Russia Announces 2021 Award Winners


Effie Russia held its 2021 Awards Ceremony on April 27.  

Wunderman Thompson Moscow and charitable foundation, "Я в помощь" ("I Help") took home the Grand Effie.  PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and Rodnya Creative PR Studio was named “Most Effective Independent Agency of the Year.”

The full list of winners is available here.
Read more >

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Effie Awards UK Deadline Extended Through June 25th


Effie UK is accepting entries for its 2021 Effie Awards competition.  The final deadline has been extended from June 18 to June 25.

A mix of new categories has been added this year to expand focus to business ideas, performance marketing and technology companies, and to go more in depth on effective digital strategy.

Enter now >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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