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Call for Entry: 2021 Global Best of the Best Awards

The competition is open to 2019 and 2020 Grand/Gold Effie winners from all of Effie's national and regional awards programs around the world. Entrants will compete for the first-ever Global Grand Effie in their category. The Global Grand Effie winners will then move on to the final round to compete for the first and only Iridium Effie, the single most effective marketing effort worldwide.

The final entry deadline is April 15, 2021.

Learn more >

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Effie Awards US Launches 2021 Call for Entries, Including New Award for Performance Marketing

Effie US is now accepting entries for its 2021 Effie Awards competition.
Marketing efforts that ran in the United States between September 1, 2019, and December 31, 2020 are eligible to enter.
New categories include Crisis Response / Critical Pivot, Performance Marketing and Marketing Innovation Solutions, among others.
Remaining entry deadlines run March 9-March 25.  
Learn more & enter your ideas that worked >

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New Effie UK Report Finds Non-Conformity as Key Theme to Effectiveness

In partnership with Ipsos MORI, Effie UK analysed data from its 2020 Effie Awards competition and has released their key findings in the latest edition of the Effie UK Report.

With analysis completed across Effie's 4 pillars, non-conformity was identified as the key creative theme for effective campaigns. 

For more insights, analysis and case studies, download the report > 

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Accepting Applications for Upcoming Global Marketing Effectiveness Bootcamps

The Effie Academy is accepting applications for our upcoming Global Marketing Effectiveness Bootcamp for marketers across APAC, The Americas, and Europe/the Middle East/Africa.

The virtual Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Bootcamp Start Dates
The Americas: July 14, 2021 & October 18, 2021
EMEA: September 8, 2021

Learn more & apply >

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Effie Asia Pacific Announces New Council

Effie Asia Pacific has recently announced its new Council, which will be chaired by Chris Reitermann, CEO, Ogilvy Asia & Greater China. The Council is comprised of 20 senior marketing leaders from global brands and agencies who are committed to driving excellence in marketing effectiveness across the Asia Pacific region and growing the APAC Effies. 

Read more >

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​Effie Thinks: The New Era of Contemporary Commerce

Effie UK Council Member and Omnicom Commerce Group CEO Sophie Daranyi discusses how to improve the effectiveness, value and impact of commerce and shopper marketing efforts against a moving target of success.

Read more >

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2020 Effie Awards Argentina Winners Announced: Gut and Mercado Libre Win Grand Effie

The 2020 Effie Awards Argentina winners were announced during a virtual ceremony on December 16. 50 Effies were awarded, including the Grand Effie to Gut and Mercado Libre for the “Codo a codo (Elbow to Elbow)” campaign.

BBDO was named Most Effective Agency, Don took the title of Most Effective Independent Agency, PHD was named Most Effective Media Company and Banco Itaú earned the title of Most Effective Marketer.


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Effie Insights

Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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