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Ideas that Work


Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights. Learn more.

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2022 Global Best of the Best Effies: Grand Contenders Announced


Sixty Global Grand Effie contenders have been selected to move on to the next round of judging at the 2022 Global Best of the Best Effie Awards, recognizing the world’s most effective marketing efforts.  

See the full list of this year's Global Grand contenders >

Winners will be revealed at the virtual Global Effie Celebration on December 6, 2022.  More details coming soon.

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Register Now for 2022 Effectiveness Bootcamps


We're accepting applications for the Effie Academy's 2022 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Virtual Bootcamps:
Americas: November 30     

More about the Effie Academy >

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Effie Awards US Opens 2023 Call for Entries


Enter your ideas that worked into the 2023 Effie Awards US competition.  Any marketing effort, whether a full campaign or targeted effort within a campaign, that ran in the United States between June 1, 2021 and September 30, 2022 is eligible to enter.

Entry deadlines run October 20 - November 17, 2022. 

Learn more >
Download your Entry Kit >

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Introducing Effie Fundamentals


Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.

Learn more and sign up here >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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