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2020 Effectiveness Bootcamp: Now Accepting Applications


The Effie Effectiveness Bootcamp equips marketers early in their careers with the fundamentals of evaluating and achieving effective marketing.

Now accepting applications for 2020 Bootcamps:
New York City: February 10-13
Beijing: March 24-27
San Francisco: September 14-17

Learn more and apply >

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Effie Awards UK Launches 2020 Call for Entries


Effie Awards United Kingdom is now accepting entries for its 2020 competition.

Efforts that ran in the UK between January 1 - December 31, 2019 are eligible to enter.

Early bird deadline: March 6
Final deadline: April 24


Competition details and entry materials are available here.

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Effie Worldwide and the ACA Launch Effie South Africa


The Association for Communication and Advertising (ACA), the official representative body for the communications and advertising profession in South Africa, has partnered with Effie Worldwide to launch Effie South Africa.

Effie South Africa joins the Effie network as its 49th national program, and its first national program in Africa. Call for Entry will launch in early 2020.

Read more >

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Materials Available: 2020 Effie Collegiate IBM Brand Challenge


Materials are now available for the 2020 IBM Brand Challenge. The competition invites college students across the U.S. to develop a non-traditional integrated marketing campaign focused on IBM and The Weather Channel app.

The competition deadline is April 2, 2020.

Learn more >

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Hear from 5 for 50 Effie Winners at the 2020 ANA Brand Masters Conference


At the 2020 ANA Brand Masters Conference (March 4-6, 2020; Scottsdale, AZ USA), a selection of 5 for 50 Effie Award winners will be telling their brand stories.

The event will include presentations from Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and Ann Rubin, VP of Corporate Marketing at IBM Corporation, with more speakers being announced soon.

Register now >

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Call for Entry: 2020 Effie Awards U.S.


Call for entry for standard (product & specialty) categories is now closed.

The Marketing Innovation Solutions category is accepting entries through January 31, 2020.

Learn More >

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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin


Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
 
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog


Winner Spotlight Interview:

“You Should Play 6/49” by Loto-Québec & Sid Lee

Grand Effie winner, 2019 Effie Awards Canada competition

Read more >

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