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Call for Entry: 2021 Global Best of the Best Awards

Effie is pleased to announce the launch of the 2021 Global Best of the Best Effie Awards.

The competition is open to 2019 and 2020 Grand/Gold Effie winners from all of Effie's national and regional awards programs around the world. Entrants will compete for the first-ever Global Grand Effie in their category. The Global Grand Effie winners will then move on to the final round to compete for the first and only Iridium Effie, the single most effective marketing effort worldwide.

Entry deadlines run January 28-March 1, 2021.

Learn more >

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Effie Awards US Launches 2021 Call for Entries

Effie US is now accepting entries for its 2021 Effie Awards competition.
Marketing efforts that ran in the United States between September 1, 2019, and December 31, 2020 are eligible to enter.
New categories include Crisis Response / Critical Pivot, Performance Marketing and Marketing Innovation Solutions, among others.
Entry deadlines run February 25-March 25.  Entries received by January 25 will receive a 10% early bird discount.
Learn more & enter your ideas that worked >

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Accepting Applications for Upcoming Global Marketing Effectiveness Bootcamps

The Effie Academy is accepting applications for our upcoming Global Marketing Effectiveness Bootcamp for marketers across APAC, The Americas, and Europe/the Middle East/Africa.

The virtual Bootcamp, run in partnership with Facebook Blueprint, equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Bootcamp Start Dates
APAC: March 3, 2021 (apply by January 25)
The Americas: July 14, 2021 & October 18, 2021
EMEA: September 8, 2021

Learn more & apply >

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​Effie Thinks: The New Era of Contemporary Commerce

Effie UK Council Member and Omnicom Commerce Group CEO Sophie Daranyi discusses how to improve the effectiveness, value and impact of commerce and shopper marketing efforts against a moving target of success.

Read more >

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2020 Effie Awards Greater China Winners Announced

This year's winners were announced on December 11, during the finale of Effie Greater China's 2020 UNTHINKABLE Summit.

Coca-Cola Taiwan & Medialand Digital Strategy Limited's “A Different City, the Same Coca-Cola" was awarded the Grand Effie.

2020 Rankings:
Tencent earned the titles of Most Effective Marketer, Agency Holding Group, and Agency Office (Shenzhen). Huawei was named Most Effective Brand, Isobar was recognized as Most Effective Agency Network, and CIG (Beijing) took the title of Most Effective Independent Agency.

Read more >

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2020 Effie Awards Argentina Winners Announced: Gut and Mercado Libre Win Grand Effie

The 2020 Effie Awards Argentina winners were announced during a virtual ceremony on December 16. 50 Effies were awarded, including the Grand Effie to Gut and Mercado Libre for the “Codo a codo (Elbow to Elbow)” campaign.

BBDO was named Most Effective Agency, Don took the title of Most Effective Independent Agency, PHD was named Most Effective Media Company and Banco Itaú earned the title of Most Effective Marketer.


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2020 Global Effie Awards Jury Spotlight, in Partnership with Facebook

The Global Effie Awards celebrate the most effective marketing efforts that have run across multiple regions worldwide. 

In a five-part video series, produced with our partners at Facebook, 2020 Global Effie judges share their perspectives on topics ranging from developing talent, to diversity in advertising, to the importance of creativity and effectiveness in challenging times.

Watch it here > 
More info > 

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Winners of 27th Effie Awards France Competition Announced

2020 Effie Awards France winners were announced during a virtual ceremony on December 7. A total of 27 Effies were awarded, including the Grand Effie to JENNYFER & Buzzman for the "Don’t call me Jennyfer" campaign.

Read more >

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Effie Insights

Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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