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Ideas That Work®: 2020 Effie Summit & Awards Gala


Thank you to everyone who joined us for Effie UK's Leadership Summit & Awards Celebration on September 23-24.  Footage from the event will be available online in the coming days.

Please be sure to join us on September 29-October 1 (5:00-6:30pm ET) for a free-to-attend, multi-day virtual event, celebrating the best in marketing effectiveness, featuring interviews, power talks, panel discussions, and celebrations of the 2020 Effie US and Global: Multi-Region winners. 

Register here >

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Call for Applications: Global Marketing Effectiveness Bootcamp


The Effie Academy is accepting applications for our upcoming Global Marketing Effectiveness Bootcamps across the Americas, APAC, and Europe/Middle East/Africa.

The virtual Bootcamp, run in partnership with Facebook Blueprint, equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming Bootcamp Start Dates (updated): 
- Americas: October 13
- APAC: November 11
- EMEA: December 9

Learn more & apply >

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Latest Report Released by Effie U.S. & Ipsos Finds Disruption as Key Theme to Effective Campaigns


The latest analysis from Effie United States, in partnership with Ipsos, found disruption as a key creative theme to effective campaigns among 2019 winners.

The Effie Report, which analyzed winning and non-winning Effie winners in the 2019 Effie Awards US competition, provides highlights, trends and practical examples of effective marketing best practices across Effie’s four-pillar framework.

Read the report >

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2020 APAC Effie Awards Winners Announced


Congratulations to the 2020 APAC Effie Awards winners! A total of 81 Effies were presented during the virtual gala on September 24 & 25. 

The Grand Effie was awarded to BMF Sydney and ALDI Australia for the "Loyalty Pointless Points" campaign. 

Read more >

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Call for Entry: 2020 LATAM Effie Awards


Call for entry is now open for the 2020 LATAM Effies competition.

Remaining deadlines:
September 28
October 9

Learn more & enter >

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Effie US Announces 2020 Grand Jury


Effie US has announced its 2020 Grand Jury, which will be co-chaired by Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and Andrea Diquez, CEO of Saatchi & Saatchi NY.

The jury, comprised of 13 distinguished marketing leaders, will meet for a virtual judging session, sponsored by YouTube, to evaluate this year’s Grand Effie contenders to determine the most effective work of the year.

The winner will be revealed during the finale of the Ideas That Work: Effie US Summit & Awards Celebration, September 29 - October 1.

Read more >

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Announcing the 2020 Effie Awards UK Winners


Winners of the 2020 Effie Awards UK competition were revealed on September 23 & 24, during the Ideas That Work: 2020 UK Leadership Summit & Awards Celebration. 

Congratulations to all of this year's winning teams!

See the work >
 

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2020 Global Multi-Region Effies: Winners & Finalists Announced


Congratulations to the winners & finalists of the 2020 Global Multi-Region Effie Awards, presented in partnership with Facebook. 

Award levels will be announced during the finale of Effie Awards United States’ virtual Awards Gala & Summit, on October 1st, 2020. More information is coming soon.

View winners & finalists >

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2020 Effie Index Rankings Announced


We are pleased to announce the results of the 10th annual Effie Index, which identifies and ranks the most effective marketers, brands and agencies by analyzing winner and finalist data from Effie Awards competitions worldwide.

MOST EFFECTIVE -
Marketer: 
Unilever
Brand: Coca-Cola
Agency Holding Group: WPP
Agency Network: McCann Worldgroup
Individual Office: FP7 McCann Dubai
Independent Agency: Banda

The 2020 Effie Index rankings reflect the performance of 4,000+ winning and finalist entries across global, regional and national Effie Awards competitions held between January 1, 2019 to December 31, 2019.

Read more > 
Effie Index Rankings >

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​2020 Effie US Winners & Finalists Announced


Effie US has announced its 2020 winners and finalists, determined by 900+ judges over two rounds of review. Award levels will be revealed and celebrated this Fall. More information coming soon.

2020 Winners & Finalists >

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Effie Insights


Effie Worldwide is home to world-class insights on marketing effectiveness.

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the piece in AdAge >

10-minute Effie case study series with Mark Ritson (featuring Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, & Dare Iced Coffee)
Watch series >

Monthly Featured Cases on the Effie Case Database. 
View cases >

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An Update from Effie Worldwide


Following many conversations with our global Effie community, we have made the decision to postpone the inaugural Global Best of the Best Effie Awards competition until 2021.
 
Because of the COVID-19 pandemic, our industry’s priorities are rightly shifting to essential business, which impacts the timing of this new global initiative.

Our full statement on the updates to this year’s Effie programs around the world as a result of the impact of COVID-19 is available here.

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