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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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2019 LATAM Effie Awards Finalists Announced

Congratulations to the cases selected as finalists in the 2019 LATAM Effie Awards competition. 

View the list >

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2019 Effie Awards UK Gala Tickets Are On Sale Now

Celebrate this year's winners and finalists at the 2019 Effie Awards UK Gala on September 19 in London. 

Mariella Frostrup will host the evening and present the 2019 Gold, Silver and Bronze Effies, as well as the Grand Effie Award, to the most effective marketers across the United Kingdom.

All winners and finalists will receive points towards their ranking in the Effie Index.

For full details and to purchase tickets, click here >

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​Effie Case Study Series with Mark Ritson & Linkedin

Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectivess taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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​Vineet Mehra Named Chair of Effie Worldwide Board of Directors

We are pleased to announce Vineet Mehra, Global CMO of Walgreens-Boots Alliance, as Effie Worldwide Board Chair. Vineet will work with Effie’s Board and leadership to build on its mission to lead, inspire and champion the practice and practitioners of marketing effectiveness globally.
“As Effie continues to focus on the future of marketing effectiveness and our global reach, Vineet is a natural fit to take us forward as he keenly understands the challenges and nuances of delivering under a modern marketing ecosystem across the globe,” says Traci Alford, President & CEO, Effie Worldwide.

Vineet has served as an Officer on Effie’s board since 2017.

Read more >

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Recipients of the 5 for 50 Effie Awards Revealed

In recognition of Effie's 50th Anniversary, the 5 for 50 Award was presented to the five most enduring effective and inspirational brands globally that have most effectively adapted, stayed relevant and sustained business success over the past half century.

The recipients are Apple, Dove, IBM, Mastercard and Nike.

The winners were announced and celebrated at the 50th Annual Effie Awards Gala on May 30 in NYC.

Read more >
View the shortlist >

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2019 Effie Awards U.S. Winners Announced at 50th Annual Effie Gala

Winners of the 2019 Effie Awards U.S. competition were celebrated at the 50th Annual Effie Gala on May 30 at Cipriani 42nd St in NYC.

The Grand Effie was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.” 

Find out more about this year's winners, including winners of the 2019 Global Effies and recipients of the 5 for 50 Effie Awards >

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On the Effie Blog

Winner Spotlight Interview:  

“Highway Gallery” by Louvre Abu Dhabu & TBWA\RAAD

Winner of 2 Effies, 2018 MENA Effie Awards

Read more >

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