Get access to Effie's additional learning via our Case Studies
At the 4th annual Effie Awards UK gala, 14 trophies were awarded across 10 categories. The Grand Effie was awarded to "Project 84" by C.A.L.M. and adam&eveDDB.
C.A.L.M. and Mother London were named 2019's Most Effective Marketer & Agency, respectively.
Read more >
Effie UK has announced the marketing leaders who will serve on the 2019 Grand Effie Jury. Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, was named jury chair.
The Grand Effie winner will be announced at the awards gala on September 19th.
Read more >
The 2019 Final Round judging for Effie Awards Greater China will be held on September 21 & 22. Marketing leaders will meet at Baidu Headquarters in Beijing to evaluate the program's 2019 finalist cases.
The jury's scores will determine this year's Gold, Silver and Bronze winners, to be announced at the annual awards gala on November 22.
Additionally, the Effie Greater China Council will hold its inaugural meeting on September 21.
Read more >
Entry materials for the 2020 Effie Awards United States competition are live.
Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing
Entry deadlines run October 15-November 12.
Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies.
Learn More >
Juliet Haygarth has been named Managing Director of Effie UK, where she will lead the strategic growth strategy for the program, including the Effie Awards, which launched in the UK in 2015.
“We are excited to continue to build our global network with greater presence in the UK, led by our newest worldwide team member, Juliet Haygarth," said Effie Worldwide CEO, Traci Alford. "Juliet is a strategic brand leader who brings a fresh approach to the organization and will work closely with industry leaders to enhance understanding around the drivers of marketing effectiveness.”
Read more >
Celebrate this year's winners and finalists at the 2019 Effie Awards UK Gala on September 19 in London.
Mariella Frostrup will host the evening and present the 2019 Gold, Silver and Bronze Effies, as well as the Grand Effie Award, to the most effective marketers across the United Kingdom.
All winners and finalists will receive points towards their ranking in the Effie Index.
For full details and to purchase tickets, click here >
Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the full piece in AdAge >
40 trophies were awarded at the annual gala on September 5. Clemenger BBDO Melbourne and Carlton & United Breweries took home the Grand Effie for “Overtaking the Classics to become Australia's favourite beer.”
Read more >
Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.
The final video in this series outlines the 9 key lessons for marketing effectivess taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks. Watch here >
Featured Case Studies:
Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee
In recognition of Effie's 50th Anniversary, the 5 for 50 Award was presented to the five most enduring effective and inspirational brands globally that have most effectively adapted, stayed relevant and sustained business success over the past half century.
The recipients are Apple, Dove, IBM, Mastercard and Nike.
The winners were announced and celebrated at the 50th Annual Effie Awards Gala on May 30 in NYC.
Read more >
View the shortlist >
Winner Spotlight Interview:
“Vodafone Sakhi” by Vodafone India & Ogilvy India
Grand Effie winner, 2019 APAC Effie Awards
Read more >
RT @EffieAwards_UK: .@motherlondon was named 2019 Most Effective Agency of the Year at last night's #effieUK Gala. Congrats again! https://…. 3 days ago
RT @EffieAwards_UK: Congratulations again to @theCALMzone for being named #effieUK's 2019 Most Effective Marketer of the Year. https://t.co…. 3 days ago
RT @Effie_US: Mark your calendar for the 2020 #Effies entry deadlines. Visit https://t.co/BkqJjRrkTY for more info. https://t.co/Z8y6oEBf2E. 3 days ago
RT @EffieAwards_UK: A very special thank you to @mariellaf1 for hosting the 2019 #effieUK gala last night & helping to put on a great show!…. 3 days ago