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Effie Awards U.S.: 2020 Call For Entries


Call for entry is now open for the 2020 Effie Awards United States competition.

Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing

Remaining deadlines:
- November 12
- November 19 (extended deadline)

Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies. 

Learn More >

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2019 MENA Effie Winners Announced


Winners were announced at the 11th annual MENA Effie Awards Gala on November 6.

JWT and Saudi Telecom Company earned the Grand Effie for the "The Roaming Puppet," while FP7 McCann was named Most Effective Agency Nework of the Year.

View the full winner list >

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Effie Mexico Celebrates 20th Anniversary


The 20th annual Effie Awards Mexico Gala was held on November 6.

The 2019 Grand Effie was awarded to Nescafé & Bombay for "Nescafé Tribute." BBDO was named Most Effective Agency and AB Inbev/Grupo Modelo was named Most Effective Marketer of the Year.

View the full winner list >

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2020 APAC Effie Awards: Call for Entry Now Open


The APAC Effie Awards is accepting entries for its 2020 competition, with deadlines running November 29 - January 10.

Learn more & enter >

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Effie Worldwide & IAPI Partner to Launch Effie Ireland


Effie Worldwide is delighted to announce the launch of Effie Ireland, which joins the Effie network as its 55th program and 50th national program globally.

Effie Ireland is organized by IAPI, the professional body for the commercial creativity and communications industry in Ireland, and will host its launch event on November 28 in Dublin. The inaugural Call for Entries will begin in January 2020.

Read more >

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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin


Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
 
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog


Winner Spotlight Interview:

“Re:scam" by Netsafe NZ & DDB New Zealand

11x Effie winner, 2019 APAC Effie Awards & Effie Awards New Zealand competitions. 

Read more >

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