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Entry materials for the 2020 Effie Awards United States competition are live.
Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing
Entry deadlines run October 15-November 12.
Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies.
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A total of 86 trophies were awarded at the 2019 LATAM Effie Awards Gala. Flybondi & Grey Argentina earned the Grand Effie for the "#VuelenUltraLowCost" campaign.
Sancho BBDO was named Most Effective Agency and Coca-Cola was named Most Effective Marketer.
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At the 4th annual Effie Awards UK gala, 14 trophies were awarded across 10 categories. The Grand Effie was awarded to "Project 84" by C.A.L.M. and adam&eveDDB.
C.A.L.M. and Mother London were named 2019's Most Effective Marketer & Agency, respectively.
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Juliet Haygarth has been named Managing Director of Effie UK, where she will lead the strategic growth strategy for the program, including the Effie Awards, which launched in the UK in 2015.
“We are excited to continue to build our global network with greater presence in the UK, led by our newest worldwide team member, Juliet Haygarth," said Effie Worldwide CEO, Traci Alford. "Juliet is a strategic brand leader who brings a fresh approach to the organization and will work closely with industry leaders to enhance understanding around the drivers of marketing effectiveness.”
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Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the full piece in AdAge >
Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.
The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks. Watch here >
Featured Case Studies:
Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee