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Effie is pleased to announce the launch of the 2021 Global Best of the Best Effie Awards.
The competition is open to 2019 and 2020 Grand/Gold Effie winners from all of Effie's national and regional awards programs around the world. Entrants will compete for the first-ever Global Grand Effie in their category. The Global Grand Effie winners will then move on to the final round to compete for the first and only Iridium Effie, the single most effective marketing effort worldwide.
Entry deadlines run January 28-March 1, 2021.
Learn more >
Effie US is now accepting entries for its 2021 Effie Awards competition.
Marketing efforts that ran in the United States between September 1, 2019, and December 31, 2020 are eligible to enter.
New categories include Crisis Response / Critical Pivot, Performance Marketing and Marketing Innovation Solutions, among others.
Entry deadlines run February 25-March 25. Entries received by January 25 will receive a 10% early bird discount.
Learn more & enter your ideas that worked >
The Effie Academy is accepting applications for our upcoming Global Marketing Effectiveness Bootcamp for marketers across APAC, The Americas, and Europe/the Middle East/Africa.
The virtual Bootcamp, run in partnership with Facebook Blueprint, equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.
Upcoming Bootcamp Start Dates
APAC: March 3, 2021 (apply by January 25)
The Americas: July 14, 2021 & October 18, 2021
EMEA: September 8, 2021
Learn more & apply >
Effie UK Council Member and Omnicom Commerce Group CEO Sophie Daranyi discusses how to improve the effectiveness, value and impact of commerce and shopper marketing efforts against a moving target of success.
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This year's winners were announced on December 11, during the finale of Effie Greater China's 2020 UNTHINKABLE Summit.
Coca-Cola Taiwan & Medialand Digital Strategy Limited's “A Different City, the Same Coca-Cola" was awarded the Grand Effie.
Tencent earned the titles of Most Effective Marketer, Agency Holding Group, and Agency Office (Shenzhen). Huawei was named Most Effective Brand, Isobar was recognized as Most Effective Agency Network, and CIG (Beijing) took the title of Most Effective Independent Agency.
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The 2020 Effie Awards Argentina winners were announced during a virtual ceremony on December 16. 50 Effies were awarded, including the Grand Effie to Gut and Mercado Libre for the “Codo a codo (Elbow to Elbow)” campaign.
BBDO was named Most Effective Agency, Don took the title of Most Effective Independent Agency, PHD was named Most Effective Media Company and Banco Itaú earned the title of Most Effective Marketer.
Read more >
The Global Effie Awards celebrate the most effective marketing efforts that have run across multiple regions worldwide.
In a five-part video series, produced with our partners at Facebook, 2020 Global Effie judges share their perspectives on topics ranging from developing talent, to diversity in advertising, to the importance of creativity and effectiveness in challenging times.
Watch it here >
More info >
2020 Effie Awards France winners were announced during a virtual ceremony on December 7. A total of 27 Effies were awarded, including the Grand Effie to JENNYFER & Buzzman for the "Don’t call me Jennyfer" campaign.
Read more >
Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.
Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.
Go to Insights >
RT @insightsboutin1: Most ad effectiveness awards entries get away with unverified BS & overclaims thanks to operating in exactly this limi… 1 day ago
What opportunities lie ahead for retailers and brands, and how do we drive growth now? Read the latest from the… https://t.co/WXyztkLBUN 4 days ago