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​2020 Global Effie Awards Update

The Global Multi-Region and Global Best of the Best entry deadlines have been extended to May 5, 2020.

If you have any questions, please contact us at global@effie.org.

More information:
Global Multi-Region >
Global Best of the Best >

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Effie WW Announces Global Best of the Best Effie Awards

The competition will honor the ’the best of the best’ in marketing effectiveness worldwide by giving Gold Effie winners the opportunity to compete at a global level.

The 2020 competition is open to all 2019 Gold Effie winners from Effie’s regional and national programs.

Entry Deadline (updated):  May 5, 2020

Read more >

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Effie Awards UK Call for Entries Update

Effie Awards United Kingdom is now accepting entries for its 2020 competition.

Efforts that ran in the UK between January 1 - December 31, 2019 are eligible to enter.

The final entry deadline has been extended through May 15, 2020, and adjustments have been made to the entry fee structure for the 2020 competition.  Learn more >

More competition details and entry materials are available here.

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2020 Effectiveness Bootcamp: Now Accepting Applications

The Effie Effectiveness Bootcamp equips marketers early in their careers with the fundamentals of evaluating and achieving effective marketing.

We are now accepting applications for our 2020 Bootcamps in Beijing (June 9-12) and San Francisco (September 14-17).

Learn more and apply >

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Effie Greater China Assembles New Committee to Launch AI Marketing Categories in 2020

The Effie Awards Greater China Committee, comprised of 14 senior marketing leaders, have come together to develop a series of new AI Marketing entry categories that will launch later this year.

Entry materials for 2020 Effie Awards Greater China will be released in mid-May 2020, and Call for Entry will be open from June through July. 

Learn more >

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Call for Entry Update: Effie Awards South Africa

Effie South Africa has extended the Call for Entry schedule for the inaugural Effie Awards South Africa competition, in response to COVID-19 developments.

Entry deadlines (updated):
Early Bird deadline: May 5
On-time deadline: June 18
Final deadline: July 9

Any work that ran between 1 February 2019 and 31 March 2020 is eligible to enter.

Learn more >

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Effie UK Announces Inaugural Council Members

Effie UK has announced its inaugural Council, comprised of 17 leaders from brands, local and global agencies, and media companies.

Chaired by Anomaly’s Global CEO, Karina Wilsher, the Council will drive forward Effie’s core belief in the dynamic power of effectiveness, while working to ensure that effectiveness remains a priority for marketers throughout their careers. 


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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin

Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog

Winner Spotlight Interview:

“You Should Play 6/49” by Loto-Québec & Sid Lee

Grand Effie winner, 2019 Effie Awards Canada competition

Read more >

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