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Ideas that Work®

Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

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2023 Global Best of the Best Effie Awards

The 2023 Global Best of the Best Effie Awards invited all 2022 Gold and Grand Effie winners to compete for the opportunity to be crowned the world’s most effective work. The Global Grand and Iridium winners have been selected - our full list is now available. Congratulations to all on your 2023 win.

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Introducing Effie Fundamentals

Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.

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Effie Insights

Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

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