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We are pleased to announce the results of the 10th annual Effie Index, which identifies and ranks the most effective marketers, brands and agencies by analyzing winner and finalist data from Effie Awards competitions worldwide.
MOST EFFECTIVE -
Agency Holding Group: WPP
Agency Network: McCann Worldgroup
Individual Office: FP7 McCann Dubai
Independent Agency: Banda
The 2020 Effie Index rankings reflect the performance of 4,000+ winning and finalist entries across global, regional and national Effie Awards competitions held between January 1, 2019 to December 31, 2019.
Read more >
Effie Index Rankings >
Following many conversations with our global Effie community, we have made the decision to postpone the inaugural Global Best of the Best Effie Awards competition until 2021.
Because of the COVID-19 pandemic, our industry’s priorities are rightly shifting to essential business, which impacts the timing of this new global initiative.
Our full statement on the updates to this year’s Effie programs around the world as a result of the impact of COVID-19 is available here.
The 2020 Effie Awards Greater China competition is now open, with 95+ entry categories to honor effective work. The competition also includes five new Strategic Tracks honoring work in AI, Short Video, Influencers, Automotive, & Shopper Marketing.
The final entry deadline is Friday, August 7.
Learn more & enter >
Effie Worldwide is home to world-class insights on marketing effectiveness.
Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the piece in AdAge >
10-minute Effie case study series with Mark Ritson (featuring Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, & Dare Iced Coffee)
Watch series >
Monthly Featured Cases on the Effie Case Database.
View cases >