Get access to Effie's additional learning via our Case Studies
We are pleased to announce the marketing leaders who will serve on the Grand Jury for the 2021 Effie Awards United States competition.
Leading this year’s prestigious panel are co-chairs, Umesh Sripad, Chief Digital Officer at IKEA USA, and Amani Duncan, President at BBH USA.
The Grand Effie contenders and winner will be announced during the final day of the virtual Ideas That Work: 2021 Effie US Summit & Awards Celebration, taking place on September 29-30.
Read more >
We're accepting applications for the Effie Academy's upcoming Effie Effectiveness Bootcamps.
The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.
Upcoming U.S. Bootcamps, Sponsored by Ally
October 18, 2021 apply >
November 29, 2021 apply >
More about the Effie Academy >
We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
Read more >
We are pleased to announce the launch of Effie Denmark.
Effie Worldwide is proud to partner with Kreativitet & Kommunikation to lead the newest program. Kreativitet & Kommunikation is the professional body that advocates to create the world’s best framework conditions for companies working with creativity, communication and innovation in Denmark.
Effie Denmark becomes Effie's 56th program and 51st national partner.
Read more >
Effie U.S. is pleased to share a 4-part limited series, 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis. The series features interviews with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.
Find out what the teams behind the work did to achieve growth, and also how they did it.
Watch the Series >
Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.
Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.
Go to Insights >
Effie U.S. is excited to announce that its next collegiate program will be in partnership with Pernod Ricard USA. Modeled after the Effie Awards, the Effie Collegiate program invites marketing students to develop comprehensive marketing plans that address real world business challenges.
Pernod Ricard USA is empowering students (21+) to analyze and identify opportunities to bridge culture and the alcohol/beverage category, with the goal of creating a culturally relevant brand.
Read more >
RT @APACEffieAwards: Our presenter @EricaKerner has checked in for rehearsals! #APACEffies #APACEffie #Marketing #Advertising #Effectivene… 21 minutes ago
Congrats to @greygroup Bangladesh, United Commercial Bank Limited & ACI Logistics Limited on winning the 2021 Grand… https://t.co/3X1v1QMg01 about 19 hours ago
RT @Effie_US: What Makes Advertising Effective In Today's World? Hear from Daryl Lee, @ClaudineCheever, Justin Thomas-Copeland, Kristen Cav… about 19 hours ago
RT @ICACanada: We're LIVE!!! Submit your questions, watch your teams and cheer them on!!! https://t.co/aySuJZkV3f https://t.co/RyAraUf8ny 1 day ago