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Effie UK Announces Inaugural Council Members

Effie UK has announced its inaugural Council, comprised of 17 leaders from brands, local and global agencies, and media companies.

Chaired by Anomaly’s Global CEO, Karina Wilsher, the Council will drive forward Effie’s core belief in the dynamic power of effectiveness, while working to ensure that effectiveness remains a priority for marketers throughout their careers. 


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Effie Awards UK Launches 2020 Call for Entries

Effie Awards United Kingdom is now accepting entries for its 2020 competition.

Efforts that ran in the UK between January 1 - December 31, 2019 are eligible to enter.

Early bird deadline: March 6
Final deadline: April 24

Competition details and entry materials are available here.

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Call for Entry: Global Effie Multi-Region Awards

The Global Effies have launched the 2020 Multi-Region competition to recognize the most effective work that ran in multiple regions worldwide.

Entry Deadlines:
First deadline: February 25 ($1,500 USD)
Final deadline: March 17 ($2,500 USD)

Learn more >

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Effie Worldwide and the ACA Launch Effie South Africa

The Association for Communication and Advertising (ACA), the official representative body for the communications and advertising profession in South Africa, has partnered with Effie Worldwide to launch Effie South Africa.

Effie South Africa joins the Effie network as its 49th national program, and its first national program in Africa. Call for Entry will launch in early 2020.

Read more >

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Hear from 5 for 50 Effie Winners at the 2020 ANA Brand Masters Conference

At the 2020 ANA Brand Masters Conference (March 4-6, 2020; Scottsdale, AZ USA), a selection of 5 for 50 Effie Award winners will be telling their brand stories.

The event will include presentations from Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and Ann Rubin, VP of Corporate Marketing at IBM Corporation, with more speakers being announced soon.

Register now >

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2020 Effectiveness Bootcamp: Now Accepting Applications

The Effie Effectiveness Bootcamp equips marketers early in their careers with the fundamentals of evaluating and achieving effective marketing.

We are now accepting applications for our 2020 Bootcamp in San Francisco, September 14-17.

Learn more and apply >

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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin

Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog

Winner Spotlight Interview:

“You Should Play 6/49” by Loto-Québec & Sid Lee

Grand Effie winner, 2019 Effie Awards Canada competition

Read more >

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