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Inaugural Global Best of the Best Effie Winners Announced; Nike & Wieden+Kennedy's "Dream Crazy" Wins Iridium


We are excited to announce the inaugural Global Grand Effie winners and the winner of the Iridium Effie for the most effective marketing effort worldwide.

From the 62 Global Grand contenders, 12 were announced as winners of the Global Grand Effies in their categories.  

From the among the Global Grand winners, the Iridium Effie jury, co-chaired by Anomaly's Carl Johnson and Tencent's Helen Luan, named Nike & Wieden+Kennedy's "Dream Crazy" the winner of the Iridium Effie.  

Congratulations to all of the winning teams!

Read more >
Global Best of the Best Contenders Showcase >

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2021 Global: Multi-Region Effie Winners Revealed


Congratulations to this year's Multi-Region Effie winners!  

The 2021 Global Multi-Region Effie Awards, sponsored by Meta, were celebrated at a virtual event on November 16, where three winners were announced as the most effective marketing ideas that worked in multiple markets worldwide.

Restaurant Brands International and INGO Stockholm won a Gold Effie in the Restaurants category for Burger King’s ‘Moldy Whopper’; Unilever Singapore, Hindustan Unilever Ltd. and MullenLowe Lintas Group won a Bronze Effie in the Positive Change: Social Good-Brands category for Lifebuoy’s ‘H is for Handwashing’; and Babyshop and FP7 McCann Dubai won a Bronze Effie for ‘Rephrasing “Parenthood”’ in the Retail category.

Global: Multi-Region Effies Showcase >
Read more about the Global Effie Celebration >

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2022 Call for Entries for Effie Awards U.S. is Now Open


The 2022 Call for Entries period for the Effie Awards U.S. competition has begun.

Any marketing effort that ran in the United States between September 1, 2020 and August 31, 2021 is eligible to enter.

Learn more & enter here >

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Effie U.S. and Pernod Ricard USA Announce Partnership for 2021-2022 Effie Collegiate Brand Challenge


Effie U.S. is excited to announce that its next collegiate program will be in partnership with Pernod Ricard USA. Modeled after the Effie Awards, the Effie Collegiate program invites marketing students to develop comprehensive marketing plans that address real world business challenges.

Pernod Ricard USA is empowering students (21+) to analyze and identify opportunities to bridge culture and the alcohol/beverage category, with the goal of creating a culturally relevant brand.

Read more >

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Join Us at Our Upcoming Effectiveness Bootcamps


We're accepting applications for the Effie Academy's upcoming Effie Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming U.S. Bootcamp, Sponsored by Ally
November 29, 2021    apply >

More about the Effie Academy >

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Effie appoints new members to Worldwide Board of Directors


We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
 
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
 
Read more >

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Effie Insights


Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >

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