X

Thank you for signing up
For Effie's Email Update.

Get access to Effie's additional learning via our Case Studies

Image 1

Call for Applications: Global Marketing Effectiveness Bootcamp


The Effie Academy is accepting applications for our upcoming Global Marketing Effectiveness Bootcamps across the Americas, APAC, and Europe/Middle East/Africa.

The virtual Bootcamp, run in partnership with Facebook Blueprint, equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Bootcamp Start Dates:
- APAC: November 11
- EMEA: December 9

Learn more & apply >

Image 1

2020 Global Effie Awards Jury Spotlight, in Partnership with Facebook


The Global Effie Awards celebrate the most effective marketing efforts that have run across multiple regions worldwide.
 
In a special video series produced with our partners at Facebook, Global Effie judges will share their diverse perspectives on topics ranging from developing talent to the importance of creativity and effectiveness in challenging times.
 
First, take a closer look behind the scenes and into the judging room of this year’s Global Effies:
Watch it here > 
More info > 

Image 1

2020 Effie Awards Colombia Winners Announced


The 2020 Effie Awards Colombia winners were announced during a virtual ceremony on October 22. 

The Grand Effie was awarded to "Mi famiia dice sí (My family says yes)" by Hospital Militar, DDB Colombia, and Tribal Colombia. Bavaria earned the title of Marketer of the Year, and Sancho BBDO was named Most Effective Agency. 

See the full winner list >

Image 1

2020 Effie Awards Italy Winners Announced


Four Gold, three Silver, and ten Bronze Effie were awarded at the 2020 Effie Awards Italy gala on October 13. The Grand Effie was awarded to "Nutella Gemella" by Ferrero and Ogilvy Italia.

Read more >

Image 1

2020 Effie Awards US Winners Announced; Burger King's Whopper Detour Wins Grand Effie


The winners of the 2020 Effie Awards US Competition were announced September 29-October 1, during the virtual Ideas That Work: Effie US Summit & Awards Gala.

Burger King, FCB/New York and FCB/RED's "Whopper Detour" won the Grand Effie, becoming the first US Grand Effie from the Commerce & Shopper Effies.

The 2020 US Rankings revealed the Most Effective:
Marketer: Burger King
Brand: Burger King
Holding Company: IPG
Agency Network: McCann Worldgroup
Independent Agency: Wieden+Kennedy
Agency Office: McCann New York

Read more >

Image 1

Dove and Tourism New Zealand Top the 2020 Global Effies


The 2020 Global Multi-Region Effie Awards, presented in partnership with Facebook, were announced on October 1, during the Ideas That Work: Effie US Summit & Awards Gala.

Tourism New Zealand & Special Group New Zealand won a Silver Effie for “Good Morning World," with contributing partners Special Group Australia, Blue 449 Australia and Mindshare New Zealand.

Unilever’s Dove & Razorfish earned a Silver Effie for “Project #ShowUs,” with contributing companies Getty Images, GirlGaze, Mindshare and Golin PR. 

Dove also took home a Bronze Effie with Ogilvy UK for a user generated deodorant campaign called “Dove Deodorants: The Big Switch."

Read more >

Image 1

2020 Effie Index Rankings Announced


We are pleased to announce the results of the 10th annual Effie Index, which identifies and ranks the most effective marketers, brands and agencies by analyzing winner and finalist data from Effie Awards competitions worldwide.

MOST EFFECTIVE -
Marketer: 
Unilever
Brand: Coca-Cola
Agency Holding Group: WPP
Agency Network: McCann Worldgroup
Individual Office: FP7 McCann Dubai
Independent Agency: Banda

The 2020 Effie Index rankings reflect the performance of 4,000+ winning and finalist entries across global, regional and national Effie Awards competitions held between January 1, 2019 to December 31, 2019.

Read more > 
Effie Index Rankings >

Image 1

Effie Insights


Effie Worldwide is home to world-class insights on marketing effectiveness.

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the piece in AdAge >

10-minute Effie case study series with Mark Ritson (featuring Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, & Dare Iced Coffee)
Watch series >

Monthly Featured Cases on the Effie Case Database. 
View cases >

Original Original view more ►