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Ideas that Work®

Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

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Call for Entries: 2024 Global Best of the Best

The Global Best of the Best Effie Awards are accepting entries for the 2024 comptition. All 2023 Gold and Grand Effie winners from across the Effie network are invited compete on a global stage.

Entry deadlines run May 16 - June 17, 2024.

Learn more & enter now at bestofthebest.effie.org.

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Introducing Effie Fundamentals

Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.

Learn more and sign up here >

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Effie Insights

Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.

Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.

Go to Insights >