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We are proud to announce the newest members to join Effie’s Worldwide Board of Directors.
The Board, chaired by Vineet Mehra, Chief Growth & Customer Experience Officer at Good Eggs, oversees and contributes to our mission to champion effectiveness through smart leadership, real insights and initiatives including the Effie Academy, Effie Awards and Effie Index.
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Effie Russia held its 2021 Awards Ceremony on April 27.
Wunderman Thompson Moscow and charitable foundation, "Я в помощь" ("I Help") took home the Grand Effie. PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and Rodnya Creative PR Studio was named “Most Effective Independent Agency of the Year.”
The full list of winners is available here.
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Enter your global ideas that worked.
The 2021 Global Multi-Region competition is open to any marketing efforts that ran in at least four countries across a minimum of two regions between September 1, 2017 and December 31, 2020, and ran in at least one country between September 1, 2019 and December 31, 2020.
Entry deadlines are May 19 - June 2, 2021.
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Effie UK has opened its 2021 Effie Awards competition, with entry deadlnes running May 7 - June 18.
A mix of new categories has been added this year to expand focus to business ideas, performance marketing and technology companies, and to go more in depth on effective digital strategy.
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The Effie Academy is accepting applications for our upcoming Effie Effectiveness Bootcamps for marketers in the United States and Europe/the Middle East/Africa.
The virtual Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.
Upcoming Bootcamp Start Dates
United States: July 14, 2021 & October 18, 2021
EMEA: September 8, 2021
Learn more & apply >
Effie UK Council Member and Omnicom Commerce Group CEO Sophie Daranyi discusses how to improve the effectiveness, value and impact of commerce and shopper marketing efforts against a moving target of success.
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Effie Worldwide is home to world-class insights on contemporary topics in marketing effectiveness, driven by data from our 50+ programs worldwide.
Visit our Insights hub for access to panel discussions, thinkpieces, and reports from leaders in our industry on topics including defining marketing effectiveness, meaningfully championing diversity, creating profit from purpose, and more.
Go to Insights >
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The #effieUK 'Bounce Forward' Virtual Summit begins in 10 minutes! The event is free & open to all, but advance re… https://t.co/FTNzU6NGxs 1 day ago
Join us today for @Effie_UK's 'Bounce Forward' Summit, streaming live on LinkedIn at 4pm BST. Free to attend, but a… https://t.co/YnBNn6WMAh 2 days ago
RT @Effie_UK: Join us at the Bounce Forward Summit for “How do we want to be?”, a critical conversation (+Q&A) for our times. In a panel le… 10 days ago