Anupriya Acharya, Chief Executive Officer, Publicis Groupe South Asia

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Effektiv marketinqi necə müəyyənləşdirirsiniz?
Marketing that looks at the business as a whole and provides genuine value and memorable experiences to consumers that generate the right business.

Yaradıcılıq effektivliyi necə artırır?
Creativity tells a brand story in new and innovative ways that drives engagement, forms a lasting connection with consumers and eventually drives action.

Effektiv marketinqin hansı aspektlərinin dəyişikliklər qarşısında belə sabit qaldığını düşünürsünüz?
The consumer is at the heart and center of all marketing activity; understand your end consumer and you get your marketing strategy right, no matter what.

Səmərəliliyə nə ilham verir?
The wide canvas of new and exciting possibilities and the far-reaching impact of truly bold, game-changing ideas.

Növbəti beş ildə marketinqin necə olacağına ümid edirsiniz?
More progressive, inclusive, authentic and with purpose at the heart.

Anupriya was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.