In order to submit and pay for your entry in line with competition rules and regulations, please ensure your entry is compliant and ready for judging.

This section contains information on;

  • Compliance
  • Payment
  • Next steps

Compliance

The Compliance stage is designed to help entrants put their best foot forward by ensuring that each entry does not violate any of the Effie competition rules. After the final deadline passes the entries go through a series of vetting steps before moving forward for judging. Some entries come in with issues that need correcting. These issues may include: violating reasons for disqualification, violating a formatting requirement, not providing complete information, etc. If these issues are not corrected your entry may not be brought forward.

Therefore, please check this list and ensure your entry complies with the Effie Awards regulations:

  • Eligibility Period: Please ensure your entry complies with the Effie Awards Ireland eligibility period.
  • Agency Names: Effie is an agency-blind competition. No agency names or logos should be included anywhere in your written entry or reel.
  • Images in the Written Case:Screenshots or images of creative work cannot be included within responses for Sections 1 – 4. However, Charts & Graphs are acceptable and encouraged.
  • Sources: All data provided requires a source – this is particularly important in the Results section. Any entry which does not provide sources is viewed as non-compliant.
  • Formatting Issues: Issues include exceeding the maximum number of charts or graphs – entrants must stay within the limits.  Encouraging judges to review external websites is not allowed, please do not reference other material.
  • Under the Creative Examples tab, check to make sure that the Creative Reel and Images of Creative Work are uploaded properly and can be viewed or played with no issues. Check that they are labelled correctly and that the file names do not list Agency names. Check that Images of Creative Work only show creative work and do not show additional information in charts or graphs from Scoring Sections 1-4.
  • Creative Reel:No hard-number results should be included in the reel. No agency names/logos or competitor creative work should be included.  The reel should fall within the maximum time limit.
  • Permissions, Authorisation & Verification tab – Check to make sure that the Authorisation & Verification form is for the right entry you are reviewing, and is properly signed (either electronically/ digitally or physically).

We encourage you to check your entry in advance of the final deadline on 24ম June to make the process as seamless as possible. If you have any questions about your entry, please email kate@iapi.com সম্পর্কে

Payment

An entry is considered fully submitted once Effie Awards Ireland receives all completed entry components, including the correct payment. Entries will not be accepted if they are not accompanied with the correct entry fee payment.

Entrants may choose to either:

  • Pay online via credit card (AMEX, MasterCard, or Visa)
  • Pay via bank transfer. If paying via bank transfer, the Entry Portal will generate an invoice when the entry is submitted. Your entry is not considered complete until payment is received in full. Account details for bank transfers are printed on the invoice generated upon entry.

If you need a discount code for multiple entries, 3+, 5+ or 10+ please email kate@iapi.com সম্পর্কে to receive your promotional code in advance of submitting your entry.

Please do not submit your entry until you have obtained your promo code from IAPI. You will not be penalised with a late fee if you are waiting for your promo code.

Payment must be received no later than Tuesday 8ম জুলাই (two weeks after final entry deadline.) Entries will not be submitted into the pool of cases for judging until full payment is received.

Next steps

Once compliance is done and complete payment is received, your entry will move forward for judging.

Your entry will be judged by some of the most experienced business leaders from Ireland & Europe. Please see here for the full list of Round 1 Jurors (Round Two Judges will be announced in July.) We draw on their experience to not only judge the work of their peers but to highlight learning for the industry overall.

Entries are judged in two phases. In both rounds, judges evaluate the written case and creative executions. Scoring is done anonymously and confidentially with judges providing feedback on each case.

Judges are required to sign confidentiality agreements before receiving any entries. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example, a judge from the Beverages industry will not judge the Beverages category.