En una frase...
Com defineixes el màrqueting efectiu?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Quines tendències de màrqueting us entusiasmen ara?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Com impulsa la creativitat l'eficàcia?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Quina és la teva victòria d'efectivitat preferida dels últims mesos, personal o professional?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Com espereu que sigui el màrqueting en els propers cinc anys?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Global Best of the Best jutge. Vegeu més funcions d'In One Sentence.
