En una frase...
Com defineixes el màrqueting efectiu?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Com impulsa la creativitat l'eficàcia?
Creativity drives effectiveness because it makes more noise with less money.
Quins aspectes del màrqueting efectiu creus que es mantenen constants, fins i tot davant el canvi?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
Quines tendències de màrqueting us entusiasmen ara?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Com espereu que sigui el màrqueting en els propers cinc anys?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Feu clic aquí per veure la llista dels guanyadors de l'Effie EUA 2022.
