En una frase...
Com impulsa la creativitat l'eficàcia?
Lately, more and more research has been proving that creativity is the main driver of ROI—it’s time to embrace the fact that creativity plays a huge part in the business side of marketing.
Quin és el major obstacle per a l'eficàcia del màrqueting?
Working in silos, not sitting down creative and media agencies together right from the start with the marketing team.
Què fa que una campanya sigui el millor dels millors?
When everybody else is jealous they didn’t come up with the idea.
Com espereu que sigui el màrqueting en els propers cinc anys?
Purposeful.
Com defineixes el màrqueting efectiu?
When it delivers the results you were looking for. How to set the correct goals for each campaign? Ahhhhh, the neverending question.
Johanna was a 2021 Global Best of the Best Effie Awards judge. Entries for the 2022 competition are being accepted through April 7.
