Sergio Katz, VP, Planning, AlmapBBDO

En una frase, quin és el millor consell que podeu oferir avui als venedors? 

Take advantage of all the knowledge and opportunities that technology brings, but never forget to touch hearts and move people.

En una frase, com definiu el màrqueting efectiu?

Successful exchanges (of information, merchandise, experiences, feelings, etc.) between brands and people that fulfill the goals of both sides well.

Sergio Katz served on the Final Round jury for the 2019 Premis LATAM Effie competència.