Jednou větou…
Jak definujete efektivní marketing?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Jak kreativita zvyšuje efektivitu?
Creativity drives effectiveness because it makes more noise with less money.
Které aspekty efektivního marketingu podle vás zůstávají konstantní, a to i tváří v tvář změnám?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
Jaké marketingové trendy vás právě těší?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Jak doufáte, že bude marketing vypadat v příštích pěti letech?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
