Juan Diez, CEO, IPG Mediabrands Mexico

Jednou větou, jakou nejlepší radu můžete dnes obchodníkům nabídnout? 

In an ever-changing landscape, remember that whatever brought you where you are today won’t guarantee you success in the future.

Jednou větou, jak definujete efektivní marketing?

Where vanity and classic marketing metrics are left behind and we measure our actions with real – and ideally achievable – business outcomes.

Juan Diez served on the Final Round jury for the 2019 Effie Awards Mexico soutěž.