Jednou větou…
Jak definujete efektivní marketing?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Jaké marketingové trendy vás právě těší?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Jak kreativita zvyšuje efektivitu?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Jaká je vaše oblíbená výhra za efektivitu za posledních několik měsíců – osobní nebo profesionální?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Jak doufáte, že bude marketing vypadat v příštích pěti letech?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Globální nejlepší z nejlepších soudce. Zobrazit další funkce v jedné větě.
