Yaron Farizon, CEO, MediaCom Moscow

Jednou větou…Jak definujete efektivní marketing?

Here I prefer to stick to the fundamentals: effective marketing aims to achieve short and long term business objectives through a rightfully prioritized mix of creative, media and other activities at the lowest acceptable cost.

Jakou nejlepší radu můžete dnes obchodníkům nabídnout?

Be curious and driven to learn and improve your skills every day.

Jak mohou marketéři zůstat efektivní v dobách problémů?

Flexibility and speed — taking prompt action while maintaining long-term vision — are crucial to maximize immediate value and shape your own future.

Yaron Farizon served on the jury for the 2020 Effie Awards Rusko soutěž.