Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

Mewn un frawddeg…Beth yw'r cyngor gorau y gallwch ei gynnig i farchnatwyr heddiw?

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

Sut ydych chi'n diffinio marchnata effeithiol?

If consumers remember it, it is effective marketing.

Sut gall marchnatwyr aros yn effeithiol ar adegau o her?

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 Gwobrau Effie Pacistan cystadleuaeth.