Anselmo Ramos, Founder & Creative Chairman, GUT

Mewn Un Brawddeg…

Sut ydych chi'n diffinio marchnata effeithiol?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.

Sut mae creadigrwydd yn gyrru effeithiolrwydd?
Creativity drives effectiveness because it makes more noise with less money.

Yn eich barn chi, pa agweddau ar farchnata effeithiol sy'n aros yn gyson, hyd yn oed yn wyneb newid? 
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.

Pa duedd(iau) marchnata ydych chi'n gyffrous amdanynt ar hyn o bryd? 
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.

Sut olwg fydd ar farchnata yn y pum mlynedd nesaf, yn eich gobaith chi?
In 5 years I hope marketing can be less brainy and more intuitive.

Anselmo was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.