Mewn Un Brawddeg…
Sut ydych chi'n diffinio marchnata effeithiol?
Effective marketing is the combination of creative problem solving, strategic media planning, and the usage of emerging technologies to address a consumer tension and need.
Sut mae creadigrwydd yn gyrru effeithiolrwydd?
Creativity drives effectiveness massively – in todays world your creative work will make your campaign memorable, stand out, achieve greater business outcomes and hook consumers to listen to what your brand has to say!
Pa nodwedd(ion) o farchnata effeithiol ydych chi'n credu sy'n aros yn gyson, hyd yn oed yn wyneb newid?
Define your field of play. Understanding your business context, consumer insight, competitive landscape and the consumer tension your brand strives to resolve. These foundational components are a critical base to have before creating an impactful campaign strategy, plan and comms execution.
Sut olwg fydd ar farchnata yn y pum mlynedd nesaf, yn eich gobaith chi?
I believe the next generation of consumer acquisition and retention will continue to be built out of creating emotional bonds by purpose-driven campaigns and combined with the latest emerging marketing technologies.
Pa gyngor sydd gennych chi i ymgeiswyr Gwobrau Effie yn y dyfodol?
Less is more. Be concise, to the point and clearly state the business context, how your campaign resolves the consumer insight and tension. Also, share your initial KPIs and what success looks like, so you can demonstrate how the campaign moved the needle for your brand and business!
Carlos was a 2022 MENA Effie judge. Darllenwch fwy o nodweddion Mewn Un Brawddeg.
