New York (May 30, 2019) – Effie celebrated its 50th year as the global authority on marketing effectiveness by announcing the recipients of its anniversary ‘5 for 50’ Award and the winners of the 2019 Effie Awards U.S. and Global Effie competitions at its annual gala at Cipriani 42nd Street. The coveted Grand Effie (best in show) was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.”
“‘It’s a Tide Ad’ had insight, magic, effervescence, surprise, extraordinary execution and great numbers,” said Grand Effie Juror, David Lubars, Chief Creative Officer BBDO Worldwide and Chairman BBDO North America. “When all of these things come together in a seemingly effortless way, it’s a winner.”
Grand Effie contenders (top scoring Gold Effie winners) also included:
- Chicago Sun-Times & Ogilvy “The Blank Page”
- Diageo North America & TracyLocke “Diageo Pretty Simple Drinks”
- Gerber & co-lead agencies Terri & Sandy and Ogilvy “Anything for Baby” with Edible, Hornall Anderson and Hogarth
- Kellogg’s Rice Krispies Treats & co-lead agencies Leo Burnett/Arc and Starcom “Write-on Wrappers” with Google and Krispr
- National Safety Council & Energy BBDO “Prescribed to Death” with PHD and Ketchum
- Tourism Australia & Droga5 “Dundee: A tourism campaign in disguise” with UM and Kovert Creative
- Unilever’s Axe & co-lead agencies Team Unilever Shopper and Geometry “Axe Start His Journey” with Mirum Shopper
- WeCounterHate & POSSIBLE-Seattle for “Life After Hate” with Spredfast and Hearby Sound
‘5 for 50’ winners
Crëwyd yr Effie '5 am 50' i nodi pen-blwydd Effie yn 50 oed. Roedd yn ofynnol i'r ymgeiswyr fod wedi ennill mwy nag un Wobr Effie dros fwy na blwyddyn a dangos eu bod wedi addasu'n fwyaf effeithiol, wedi aros yn berthnasol ac wedi cynnal llwyddiant busnes i'r brand dros amser.
Y pum 5 ar gyfer 50 o dderbynwyr Gwobr Effie yw:
- Apple & Media Arts Lab “From the brink of bankruptcy to one of the world’s most beloved brands” with OMD USA
- Unilever’s Dove & Ogilvy “Dove – Campaign for Real Beauty” with Edelman USA
- IBM & Ogilvy “IBM. A leading brand. A lasting brand.”
- Mastercard & McCann Worldgroup “22 Years of Priceless”
- Nike & Wieden+Kennedy “NIKE JUST DO IT”
“Congratulations to all of this year’s Effie winners, who are now a part of Effie history,” said Traci Alford, President & CEO of Effie Worldwide. “We are proud to celebrate the success of such great brands and teams as Effie continues to evolve with the industry to ensure that effectiveness sits at the heart of what marketers do best, which is deliver growth.”
Enillwyr Effie Byd-eang
Global Effie Award winners for the year’s most effective marketing ideas that worked in multiple markets worldwide were announced at the Gala. Dubai Properties and co lead agencies FP7/McCann Dubai and Magna Global UAE won a Silver Global Effie, Apple and TBWAMedia Arts Lab won a Bronze Global Effie with OMD Worldwide, and Arla Foods’ Puck with co-lead agencies FP7 McCann Dubai and PHD (UAE) won a Bronze Global Effie.
Er mwyn cyflawni ei chenhadaeth addysg, cynhaliodd Effie ei Uwchgynhadledd gyntaf erioed yn yr Unol Daleithiau ar yrwyr effeithiolrwydd marchnata heddiw, lansiodd raglen ardystio Academi Effie yn gynharach eleni, a mwynhaodd ymgysylltiad cynyddol myfyrwyr coleg a gymerodd ran yn Her Brand Colegol Effie 2019. , a noddir gan Subaru o America, Inc. Ehangodd y sefydliad i 53 o raglenni ledled y byd a meincnodi'r marchnatwyr mwyaf effeithiol yn y byd ar gyfer ei 9fed safle Mynegai Effie blynyddol.
Effie United States rankings reflect points accumulated from finalist and winning cases from the 2019 Effie Awards U.S. competition and will be factored into the 2020 Global Effie Index. The most effective marketers from the 2019 Effie Awards U.S. competition are:
Marchnadwyr: 1st Procter & Gamble, 2nd Mondelez International, 3rd Diageo, McDonald’s & Tourism Australia (three way tie)
Brandiau: 1st McDonald’s & Tourism Australia (tie), 2nd National Safety Council, 3rd Tide
Cwmnïau Daliadol: 1st IPG, 2nd WPP, 3rd Omnicom
Rhwydweithiau Asiantaeth: 1st McCann Worldgroup, 2nd Ogilvy, 3rd Droga5
Swyddfeydd yr Asiantaeth: 1st Droga5 (NY), 2nd Ogilvy (NY), 3rd Geometry (NY)
Asiantaethau Annibynnol: 1st Droga5, 2nd Terri & Sandy, 3rd 22squared & Swellshark (tie)
Effie case studies are rigorously examined, debated and evaluated by seasoned industry leaders over at least two rounds of judging. A complete list of Gold, Silver and Bronze winners for the Effie Awards U.S. is available yma.
Am Effie
Mae Effie yn gwmni dielw 501c3 byd-eang a'i genhadaeth yw arwain ac esblygu'r fforwm ar gyfer effeithiolrwydd marchnata. Mae Effie yn arwain, yn ysbrydoli ac yn hyrwyddo arfer ac ymarferwyr effeithiolrwydd marchnata trwy addysg, gwobrau, mentrau sy'n esblygu'n barhaus a mewnwelediadau o'r radd flaenaf i strategaethau marchnata sy'n cynhyrchu canlyniadau. Mae'r sefydliad yn cydnabod y brandiau, y marchnatwyr a'r asiantaethau mwyaf effeithiol, yn fyd-eang, yn rhanbarthol ac yn lleol trwy ei raglenni gwobrau 50+ ar draws y byd a thrwy ei safleoedd effeithiolrwydd chwenychedig, y Mynegai Effie. Ers 1968, mae Effie yn cael ei adnabod fel symbol byd-eang o gyflawniad, tra'n gwasanaethu fel adnodd i lywio dyfodol llwyddiant marchnata. Am fwy o fanylion, ewch i efffie.org.
Cyswllt:
Rebecca Sullivan
ar gyfer Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010
