I én sætning ... Hvad er det bedste råd, du kan tilbyde marketingfolk i dag?
Don’t try to sell something you don’t believe in – you will just end up fooling yourself.
Hvordan definerer du effektiv markedsføring?
If consumers remember it, it is effective marketing.
Hvordan kan marketingfolk forblive effektive i tider med udfordringer?
Smile more – it helps you have better ideas, and makes others think you know something they don’t.
Abbas Arslan served on the Final Round jury for the 2020 Effie Awards Pakistan konkurrence.
