Saima Qamar, Managing Director, Tender Dragon

I én sætning…

Hvordan definerer du effektiv markedsføring?
Effective marketing is anything that touches a valid need of the consumer.

Hvilke(n) markedsføringstrend(er) er du begejstret for lige nu?
Digital marketing, it’s like a drip irrigation system touching the right person at the right time.

Hvordan driver kreativitet effektiviteten?
If creativity is based on consumer insights, it will be effective.

Hvordan håber du, at marketing ser ud i de næste fem år?
I hope to see more ethical marketing—we at times overlook culture and values and just focus on sales.

Saima was a 2023 Effie Awards Pakistan dommer. Se flere funktioner i In One Sentence.