In einem Satz…
Wie definieren Sie effektives Marketing?
The most impressive campaigns are ones that have such a compelling impact on the market that they can reverse the trend and u-turn consumer behaviour.
Welcher/welche Marketingtrend(s) begeistern Sie derzeit?
I am a traditionalist and continue to value the need for multiple marketing touch points to create awareness and desire as one single medium cannot be the solution when human behaviour is so complex.
Wie steigert Kreativität die Effektivität?
Exceptional creativity can nurture an emotional response for a deep-rooted customer pain point and influence people’s behaviour.
Was ist Ihr schönster Effektivitätserfolg der letzten Monate – privat oder beruflich?
I witnessed many incredible campaigns throughout the MENA Effies 2022, the bravery shown by some brands was testament to the ambitious nature of the UAE, and for that I am immensely proud having lived here for over 17 years.
Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
I was hopeful that the likes of a DMP and hypertargeting of consumers would be on the advertiser’s side, but it seems that it is getting harder and harder to target people via their digital body language despite efforts to mask exact identities, as the ‘opt out’ option has become all too easy for consumers to hide themselves away from us marketers!
Julian was a 2022 MENA Effie judge. Lesen Sie mehr In One Sentence-Funktionen.
