Julieta Loaiza, VP, Consumer Communications and Corporate Affairs, Nestlé Mexico

Was ist in einem Satz der beste Rat, den Sie Marketingfachleuten heute geben können?

Learn how to be the new “Unicorn Marketer” who understands hard skills like data analytics, content strategy, social media, mobile, and e-commerce as well as soft skills like creativity, resourcefulness, adaptability, collaboration and leadership – the perfect professional combination to face business challenges today and in the future.

Wie definieren Sie effektives Marketing in einem Satz?

The most effective marketing is as simple as possible and creatively distinctive, with a powerful insight and single-minded message, regardless of your industry or category.

Julieta Loaiza served on the Final Round jury for the 2019 Effie Awards Mexiko Wettbewerb.