In einem Satz…
What mindset shift has helped you become a more effective marketer?
Effectiveness starts with the brief, not halfway through execution.
What’s the most underrated factor in achieving long-term effectiveness?
Long-term effectiveness is achieved through consistency over time – don’t give up too easily.
What’s one thing marketers should stop doing to be more effective?
Chasing too many objectives kills clarity – and clarity is what drives effectiveness.
What’s a recent trend that’s actually improving marketing effectiveness?
A return to fundamentals and more marketeers looking back inside what their brand truly stands for.
What’s your personal ‘north star’ when aiming for effectiveness?
Be clear about what business the brand is really in – it sharpens everything.
What’s one question every marketer should ask before launching a campaign?
What do I want people to feel and do? Be clear on the reaction you want to have.
Nikos Patiniotakis was a 2025 Effie Awards Singapur Richter.
