Effie Ireland Case Writing Clinics 2025

Strengthening submissions through expert guidance

Following the success of last year’s Effie Case Writing Clinics, IAPI once again hosted these valuable sessions in 2025, providing member agencies with an opportunity to workshop their cases as they prepare for submission.

Věra Šídlová, keynote speaker at the Effie Awards Ireland Launch in February, returned to Dublin for two days in March to deliver free 45-minutes intensive sessions. Vera is an Effie veteran having sat on multiple Effie juries across Europe and produced the Kantar report, Creative Connections, which assessed hundreds of European Effie winning cases.

Across the two days, IAPI member agencies had the chance to workshop a potential Effie case entry with Vera, gaining insights that could be applied to other projects they are considering for the Effie Awards.

IAPI, alongside our sponsors Ein Post-Commerce, RTÉ, Diageo Ireland Und Allianz, was delighted to facilitate these expert-led sessions, helping our member agencies craft strong, clear, and inspiring submissions.

With Effie Awards Ireland officially opening for entries on April 1st, these clinics provided an invaluable opportunity for agencies to refine their approach and strengthen their cases ahead of the competition. Read more about Effie Awards Ireland, and how to enter at effie.org/ireland. If you have any further questions about the awards programme, please email kate@iapi.com.