Diana Diaz, Country Manager, Colombia & Peru, SC Johnson

In one sentence…How do you define effective marketing?

Accomplishing business objectives by identifying the right insight and converting it into a strength for the brand through an impactful campaign.

Was ist der beste Rat, den Sie Vermarktern heute geben können?

Be brave and evolve with your consumer.

Wie leiten Sie Ihr Team effektiv, wenn Sie remote arbeiten?

With constant communication and being an opportunity hunter.

Diana Diaz served on the jury for the 2020 Effie Awards Kolumbien Wettbewerb.