In one sentence…
Wie definieren Sie effektives Marketing?
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
Was ist der beste Rat, den Sie Vermarktern heute geben können?
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
Wie leiten Sie Ihr Team effektiv, wenn Sie remote arbeiten?
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 Effie Awards Kolumbien Wettbewerb.
