Farheen Salman, Director, Brands, Unilever

En unu frazo, kiel vi difinas efikan merkatadon? 

Effective marketing is making an imprint on a consumer’s mind and heart and impacting their buying behavior.

En unu frazo, kio estas la plej bona konsilo, kiun vi povas proponi al merkatistoj hodiaŭ?

Always land brands with their cores built on “purpose” because the world is changing and people respond not to creative executions but “purposeful” brand actions.

Farheen Salman served on the Final Round jury for the 2019 Effie Awards Pakistano konkurado.