En una frase…¿Cómo defines el marketing efectivo?
Effective marketing is not only about selling right here right now, but about the synergy of media mix, creative and technology that can create long-term emotional connections between the customer and the brand.
¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Don’t think that technologies can solve your problems overnight, but think about how they can help people understand that you share their values.
¿Cómo pueden los profesionales del marketing seguir siendo eficaces en tiempos difíciles?
Sincerity, openness and support are the keys to effectiveness.
Alexander Papkov served on the jury for the 2020 Premios Effie Rusia competencia.
