En una frase…
¿Cómo se define el marketing efectivo?
The art of persuasion / successfully changing (or reinforcing) the perceptions and behaviour of your target audience.
¿Cómo la creatividad impulsa la eficacia?
Aristotle had it right: “people are moved to action by how a speaker makes them feel.”
¿Qué aspectos del marketing eficaz cree usted que permanecen constantes, incluso ante el cambio?
An unquenchable thirst for understanding people’s true needs and desires.
What inspires effectiveness for you?
A passionate desire to prove that creativity really is the most powerful tool a business or brand can wield.
¿Cómo espera que sea el marketing en los próximos cinco años?
More creative, less forgettable, better informed.
Xavier sits on the Effie Reino Unido Council. Effie Awards UK is accepting entries for its 2022 competition through May 6, 2022. Learn more and enter your most effective work here.
