New York (May 30, 2019) – Effie celebrated its 50th year as the global authority on marketing effectiveness by announcing the recipients of its anniversary ‘5 for 50’ Award and the winners of the 2019 Effie Awards U.S. and Global Effie competitions at its annual gala at Cipriani 42nd Street. The coveted Grand Effie (best in show) was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.”
“‘It’s a Tide Ad’ had insight, magic, effervescence, surprise, extraordinary execution and great numbers,” said Grand Effie Juror, David Lubars, Chief Creative Officer BBDO Worldwide and Chairman BBDO North America. “When all of these things come together in a seemingly effortless way, it’s a winner.”
Grand Effie contenders (top scoring Gold Effie winners) also included:
- Chicago Sun-Times & Ogilvy “The Blank Page”
- Diageo North America & TracyLocke “Diageo Pretty Simple Drinks”
- Gerber & co-lead agencies Terri & Sandy and Ogilvy “Anything for Baby” with Edible, Hornall Anderson and Hogarth
- Kellogg’s Rice Krispies Treats & co-lead agencies Leo Burnett/Arc and Starcom “Write-on Wrappers” with Google and Krispr
- National Safety Council & Energy BBDO “Prescribed to Death” with PHD and Ketchum
- Tourism Australia & Droga5 “Dundee: A tourism campaign in disguise” with UM and Kovert Creative
- Unilever’s Axe & co-lead agencies Team Unilever Shopper and Geometry “Axe Start His Journey” with Mirum Shopper
- WeCounterHate & POSSIBLE-Seattle for “Life After Hate” with Spredfast and Hearby Sound
‘5 for 50’ winners
El premio Effie "5 por 50" se creó para conmemorar el 50.º aniversario de la marca. Los participantes debían haber ganado más de un premio Effie en un período de más de un año y haber demostrado que se habían adaptado de manera más eficaz, se habían mantenido relevantes y habían mantenido el éxito comercial de la marca a lo largo del tiempo.
Los cinco ganadores del premio Effie 5 por 50 son:
- Apple & Media Arts Lab “From the brink of bankruptcy to one of the world’s most beloved brands” with OMD USA
- Unilever’s Dove & Ogilvy “Dove – Campaign for Real Beauty” with Edelman USA
- IBM & Ogilvy “IBM. A leading brand. A lasting brand.”
- Mastercard & McCann Worldgroup “22 Years of Priceless”
- Nike & Wieden+Kennedy “NIKE JUST DO IT”
“Congratulations to all of this year’s Effie winners, who are now a part of Effie history,” said Traci Alford, President & CEO of Effie Worldwide. “We are proud to celebrate the success of such great brands and teams as Effie continues to evolve with the industry to ensure that effectiveness sits at the heart of what marketers do best, which is deliver growth.”
Ganadores del premio Effie a nivel mundial
Global Effie Award winners for the year’s most effective marketing ideas that worked in multiple markets worldwide were announced at the Gala. Dubai Properties and co lead agencies FP7/McCann Dubai and Magna Global UAE won a Silver Global Effie, Apple and TBWAMedia Arts Lab won a Bronze Global Effie with OMD Worldwide, and Arla Foods’ Puck with co-lead agencies FP7 McCann Dubai and PHD (UAE) won a Bronze Global Effie.
Para cumplir con su misión educativa, Effie celebró su primera Cumbre en los EE. UU. sobre los impulsores de la efectividad del marketing, lanzó el programa de certificación Effie Academy a principios de este año y disfrutó de una mayor participación de los estudiantes universitarios que participaron en el Effie Collegiate Brand Challenge 2019, patrocinado por Subaru of America, Inc. La organización se expandió a 53 programas en todo el mundo y evaluó a los especialistas en marketing más efectivos del mundo para su novena clasificación anual del Índice Effie.
Effie United States rankings reflect points accumulated from finalist and winning cases from the 2019 Effie Awards U.S. competition and will be factored into the 2020 Global Effie Index. The most effective marketers from the 2019 Effie Awards U.S. competition are:
Comercializadores: 1st Procter & Gamble, 2nd Mondelez International, 3rd Diageo, McDonald’s & Tourism Australia (three way tie)
Marcas: 1st McDonald’s & Tourism Australia (tie), 2nd National Safety Council, 3rd Tide
Sociedades holding: 1st IPG, 2nd WPP, 3rd Omnicom
Redes de agencias: 1st McCann Worldgroup, 2nd Ogilvy, 3rd Droga5
Oficinas de la agencia: 1st Droga5 (NY), 2nd Ogilvy (NY), 3rd Geometry (NY)
Agencias independientes: 1st Droga5, 2nd Terri & Sandy, 3rd 22squared & Swellshark (tie)
Effie case studies are rigorously examined, debated and evaluated by seasoned industry leaders over at least two rounds of judging. A complete list of Gold, Silver and Bronze winners for the Effie Awards U.S. is available aquí.
Acerca de Effie
Effie es una organización global sin fines de lucro 501c3 cuya misión es liderar y desarrollar el foro para la efectividad del marketing. Effie lidera, inspira y defiende la práctica y los profesionales de la efectividad del marketing a través de educación, premios, iniciativas en constante evolución y conocimientos de primera clase sobre estrategias de marketing que producen resultados. La organización reconoce a las marcas, los especialistas en marketing y las agencias más eficaces a nivel mundial, regional y local a través de sus más de 50 programas de premios en todo el mundo y a través de sus codiciados rankings de efectividad, el Índice EffieDesde 1968, Effie es conocida como un símbolo mundial de logros y, al mismo tiempo, sirve como un recurso para orientar el futuro del éxito del marketing. Para obtener más detalles, visite effie.org.
Contacto:
Rebecca Sullivan
Para Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010
