New York (June 13, 2017) – Effie Worldwide’s Board of Directors announced today that Traci Alford has been appointed President and CEO of Effie Worldwide. Effie Worldwide is a 501 (c)(3) non-profit organization championing the practice and practitioners of marketing effectiveness.
Alford has spent her career in marketing around the world, from her native Australia to the United States, France, United Kingdom and, most recently, Singapore as the VP External Relations, Asia Pacific at Shell International. Prior to joining Shell in 2013, she spent a total of 13 years at Cadbury Schweppes in a variety of marketing and business roles starting in Australia as a Senior Product Manager for Schweppes, and eventually Global Business Development Director for the company. In the early 90s, she spent 3 years at Walmart in a senior national sales role for Dr. Pepper and 7Up. Her career has been dedicated to delivery and growth for customers, brands and stockholders, with a strong focus on ROI.
“Traci has an impressive global marketing track record and will bring a strong client-side perspective to her role and the organization,” said Daryl Lee, Global CEO, Universal McCann, Chairman of the Effie Worldwide Board of Directors. “She’s inheriting a powerful brand, and a dedicated team, and the Board looks forward to partnering with her in this next exciting chapter for the Effies.”
“Effie Worldwide sets the global standards in marketing effectiveness, something that is core to every marketing professional’s work and essential for the dynamic communications and ever changing business environment,” said Alford. “I look forward to working with the globally renowned board, the excellent and dedicated Effie team and the greater marketing community to further the mission of the Effie brand. I would especially like to thank Neal as he embarks on his next challenge. He leaves the organization well positioned for the future.”
As President and CEO, Alford will oversee Effie Worldwide’s 48 Effie Awards programs and strategic partnerships to develop and evolve the nonprofit’s education initiatives, including the Effie Index, case study database and the legacy of the brand’s authority on marketing effectiveness for nearly 50 years. She will officially join Effie Worldwide in August 2017 at its New York headquarters and will report to the Effie Worldwide Board of Directors.
Outgoing Effie Worldwide President and CEO, Neal Davies, who announced earlier this year that he would be relocating his family closer to his native United Kingdom, was recently appointed chief executive at Irish International BBDO.
MediaLink handled the search for Davies’ successor at Effie Worldwide.
Acerca de Effie Worldwide
Effie Worldwide es una organización sin fines de lucro 501 (c)(3) que defiende la práctica y a los profesionales de la eficacia del marketing. Effie Worldwide destaca las ideas de marketing que funcionan y fomenta el diálogo reflexivo sobre los impulsores de la eficacia del marketing. La red Effie trabaja con algunas de las principales organizaciones de investigación y medios de comunicación del mundo para ofrecer a su audiencia información relevante sobre estrategias de marketing eficaces. Los premios Effie son conocidos por los anunciantes y las agencias de todo el mundo como el premio más importante de la industria y reconocen todas y cada una de las formas de comunicación de marketing que contribuyen al éxito de una marca. Desde 1968, ganar un Effie se ha convertido en un símbolo mundial de logro. Hoy, Effie celebra la eficacia en todo el mundo con más de 40 programas globales, regionales y nacionales en Asia-Pacífico, Europa, América Latina, Oriente Medio/Norte de África y América del Norte. Las iniciativas de Effie incluyen el Índice de Eficacia Effie, que clasifica a las empresas y marcas más eficaces a nivel mundial y la Base de Datos de Casos Effie. Para obtener más detalles, visite www.effie.org. Siga a @effieawards en Twitter para obtener actualizaciones sobre información, programas y noticias de Effie.
Contacto:
Rebecca Sullivan
Para Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010
