En una frase… ¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Focus your work on people; being human-centric allows us to create and offer authentic, more humane, and empathetic brands that generate value and engage with consumers’ deepest concerns and desires.
¿Cómo se define el marketing efectivo?
Effective marketing creates value for, and therefore engagement and trust from, consumers and clients.
¿Cómo gestionas eficazmente a tu equipo mientras trabajas de forma remota?
Trust and empathy, as well as consistent and continuous communication, have been essential in facing the complex context of this year.
Malena Morales Valentin served on the jury for the 2020 Effie Awards Peru competencia.
