Greta Koleva, Managing Director, Proximity Sofia

En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?

Nowadays, we all talk about how big data helps us better understand our consumers, but we should not forget that data should be turned into insights, then brought to life with creativity to be truly effective.

Greta Koleva served on the jury for the 2019 Effie Awards Bulgaria competencia.