En una frase…
¿Cómo se define el marketing efectivo?
Effective marketing is focusing each endeavor from day one on one specific problem, and checking in throughout the process if it does aim to solve that problem.
What marketing trend are you excited about right now?
Data usage for effectiveness measurement, because it allows us to calibrate along the way and accumulate info about what actually works in a specific target/brand/context.
¿Cómo la creatividad impulsa la eficacia?
By creating differentiation—the complex thing about data is that it is available to us as much as it is to our competitors; hence, creativity in our execution is probably the most powerful tool we have to differentiate.
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
Cleaning up dashboards and focusing on a few key elements has been so impactful in the way we run things in our company, so I must definitely say that it is our biggest win by far.
¿Cómo espera que sea el marketing en los próximos cinco años?
Actually BEING customer centric and having the audience not feel ads as an interruption—making sure we’re so focused on being precise that our communication efforts don’t feel like our brands are trying to convince people but rather recommend products we know they need and they’ll enjoy.
Chris was a 2023 Lo mejor de lo mejor del mundo y Effie Panamá juez. Ver más funciones de In One Sentence.
