En una frase…
¿Cómo se define el marketing efectivo?
Effective marketing is the fuel that keeps a brand’s engine running, propelling it forward with purpose, creativity and precision on its journey to success.
What marketing trend are you excited about right now?
We all love shiny new objects; nowadays I am more interested in the good old stuff: evidence-based marketing fundamentals that do not change.
¿Cómo la creatividad impulsa la eficacia?
Creativity is the lifeblood of effectiveness – they are like an inseparable dynamic duo that can only achieve extraordinary achievements together.
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
Being a vocal advocate for long-term brand building and highlighting the alarming rise of short-termism sparked conversation with my clients and prompted even performance-focused ones to reconsider their marketing strategies.
¿Cómo espera que sea el marketing en los próximos cinco años?
Call me an idealist, but I am hoping for more room to engage in long-term thinking and a less risk-averse atmosphere that encourages the pursuit of bold, extraordinary ideas.
Brigi is a 2023 Lo mejor de lo mejor del mundo juez. Ver más funciones de In One Sentence.
