In one sentence…
¿Cómo se define el marketing efectivo?
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
¿Cómo gestionas eficazmente a tu equipo mientras trabajas de forma remota?
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 Premios Effie Colombia competencia.
