En una frase…
¿Cómo se define el marketing efectivo?
Effective marketing drives sustainable growth.
¿Cómo la creatividad impulsa la eficacia?
In the attention economy, creativity is what allows a marketer to surprise, delight and have a conversation—what’s exciting is that we have so many ways to engage people, and as always, great ideas carry the day.
What is your long-term vision for Effie?
I’d like to see Effie support every marketer at every stage of their career, with the know-how, resources and community that help them be their best and recognize their successes.
Allison recently joined the Effie Worldwide team as our Chief Operating Officer. Read the release.
