Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

In one sentence…How do you define effective marketing?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?

Experiment vividly, fail, and fix rapidly.

¿Cómo gestionas eficazmente a tu equipo mientras trabajas de forma remota?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 Premios Effie Colombia competencia.