Soyoung Kang, Chief Marketing Officer, eos Products

En una frase…

¿Cómo se define el marketing efectivo?
Effective marketing changes trajectories and drives growth.

¿Cómo la creatividad impulsa la eficacia?
If strategy is the engine, then creativity is the fuel!

¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.

¿Cuál es el mayor obstáculo para la eficacia del marketing?
The biggest roadblock is selecting the wrong KPIs and measurement tools.

¿Cómo espera que sea el marketing en los próximos cinco años?
I hope diversity in storytelling continues to expand, driven by diversity in teams.

Soyoung was a final round judge in the 2022 Effie US Competition. haga clic aquí to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.