Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls

Esaldi bakarrean…

Nola definitzen duzu marketin eraginkorra?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.

Zein marketin-joera(k) hunkitzen zaituzte une honetan? 
For all the obvious reasons, AI is making me both excited and nervous in equal measures.

Nola eragiten du sormenak eraginkortasuna? 
Creativity is the catalyst that converts strategic theory to real life effectiveness.

Zein da azken hilabeteotako eraginkortasun-irabazi gogokoena: pertsonala edo profesionala? 
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.

Nola espero duzu marketina hurrengo bost urteetan? 
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.

Margaret is a 2023 Onenaren onena globala epaile. Ikusi esaldi bakarrean eginbide gehiago.