Anupriya Acharya, Chief Executive Officer, Publicis Groupe South Asia

Esaldi bakarrean…

Nola definitzen duzu marketin eraginkorra?
Marketing that looks at the business as a whole and provides genuine value and memorable experiences to consumers that generate the right business.

Nola eragiten du sormenak eraginkortasuna?
Creativity tells a brand story in new and innovative ways that drives engagement, forms a lasting connection with consumers and eventually drives action.

Zure ustez, marketin eraginkorraren zein alderdi etengabe jarraitzen dute, nahiz eta aldaketaren aurrean?
The consumer is at the heart and center of all marketing activity; understand your end consumer and you get your marketing strategy right, no matter what.

Zerk eragiten dizu eraginkortasuna?
The wide canvas of new and exciting possibilities and the far-reaching impact of truly bold, game-changing ideas.

Nola espero duzu marketina hurrengo bost urteetan?
More progressive, inclusive, authentic and with purpose at the heart.

Anupriya was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.