Lars Samuelsen, Chief Strategy Officer & Creative Chairman, Grey Group

Esaldi bakarrean…

Nola definitzen duzu marketin eraginkorra?
Communication activities that reach their commercial, brand or marketing objectives more effectively than the category norm.

Nola eragiten du sormenak eraginkortasuna?
By connecting with consumers in a more relevant (emotional, humorous, aspirational etc.) and distinctive way.

What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Most reach shows that the one thing that drives effectiveness the hardest is the ability to create fame for a brand.

Nola espero duzu marketina hurrengo bost urteetan?
An increased understanding, appreciation and willingness to invest in long-term brand building that excites consumers and creates cultural fame for brands.

Zer aholku ematen diezue etorkizuneko Effie sarietan parte hartzen dutenei?
Find an interesting problem, craft an exciting narrative and remember that one killer chart.

Lars was a 2023 Effie Europa epaile. Ikusi esaldi bakarrean eginbide gehiago.