Yhdessä lauseessa…
What mindset shift has helped you become a more effective marketer?
Embracing evidence-based marketing over chasing viral moments that spark engagement but zero actual business impact.
What’s one thing marketers should stop doing to be more effective?
Don’t chase short-term metrics without understanding how they drive long-term growth.
What’s one question every marketer should ask before launching a campaign?
Ask yourself: How will this really help grow my brand and business? Then ruthlessly challenge your answer.
What’s the most underrated factor in achieving long-term effectiveness?
Mental availability that ensures your brand comes to mind easily in buying situations through distinctive assets that actually work, not because consumers claim to “love” your brand.
What’s a recent trend that’s actually improving marketing effectiveness?
The reunification of brand and performance marketing into an integrated approach covering strategy, media, creativity and measurement that drives both immediate sales and long-term growth.
What’s your personal ‘north star’ when aiming for effectiveness?
Creating marketing that delivers both immediate business outcomes and future cash flows, with outstanding creative that makes consumers smile.
Bart Van de Vel, served on the Jury for the 2025 Effie Awards Yhdysvalloissa kilpailua.
